- August 17, 2019
- by admin@os
- Uncategorized
- 7 Comments
For owners, launching a business online is dozens of convenient services that allow you to set up automatic sales, manage company development and control processes, simplify accounting, optimize personnel, and much more. Including – a great way to improve your reputation and increase customer loyalty.
For potential buyers, digitalization is a quick acquaintance with the company and its products, convenience of shopping. An offline business is not able to work with the target audience in the same way, provide full feedback, study demand, and adapt to customer expectations. And the most important thing. Digitalization is a convenience and benefit for both parties.
Digitalization is a complete transformation in which the entire company is involved. This is the search and implementation of new opportunities based on in-depth analysis and strategic planning. An example of the right goals when launching a business on the Internet:
improvement of the product / service (new services, new and / or related products / services);
optimization of marketing (organization of supplies, implementation of sales channels, increasing ROI);
improving customer service (communication, feedback, repeat sales);
automation of logistics;
digital transformation of management.
Customer focus allows the company to become better, including introducing innovations and improving service. Digitalization allows you to improve:
customer experience (through voice assistants and chat bots, customized offers and personal experience, product demo, online tracking, etc.);
quality and range of goods / services (based on the preferences and comments of buyers);
optimize cost by reducing overhead costs after digitalization.
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